Light. Soft. Ready to Move

Effortless comfort, every step of the way

Light. Soft. Ready to Move

Effortless comfort, every step of the way

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Merino Protect 

We produce 100% merino wool and wool blend garments, meticulously crafted to meet the rigorous Woolmark quality standards for exceptional wear and wash performance. We are proudly WRAP and ISO 9001 certified, and recognized by the Responsible Wool Standard (Textile Exchange) and SustainaWool Integrity Scheme (AWEX) as an accredited manufacturer. Our commitment is to inspire a deeper appreciation for Merino wool among our customers.

Return Shipping Service 1 Merino Protect

Uniquely Crafted

Close-up of pure Merino wool fabric showing its soft, fine, and natural texture.

MERINO-X-Pure

Discover Our 100% Merino Wool Collection Today!
Merino wool and nylon blend fabric showing a durable, stretchy, and high-performance surface.

MERINO-X-Core

Experience the Ultimate Blend of Merino Wool and Nylon Core Spun!

Testimonials

★★★★★

Fit and comfort

This is my second purchase. Love the feel and fit of these shirts. The fabric is lightweight, but not sheer. And very soft and stretchy. And the colors are rich and flattering.

Ellekay
★★★★★

Essential to my travel wear

Love this piece. I have a couple in different colors. Pack one for my journey everytime. Works as a stand alone, layered piece. Easy care and replaced other pieces of clothing I used to pack

Wil
★★★★★

Absolutely love these socks!

I used these socks for the first time this week in Acadia National Park. The weather was cold, wet and sometimes it was hard rain. My feet never got cold even when they got wet. Bravo to these socks .

maryann
★★★★★

Thick and cozy

I tried the socks on a very tough hike in the high mountains: they kept my feet dry and I didn't feel them, which is exactly what is required by a pair of socks. There is a lot of fabric for an industrial garment, this makes me think they could be okay for colder climates and resist through the years.

Pierpaolo Bilotto
★★★★★

Great socks!

I love these socks, they fit very well, hug the foot without being too tight. They are warm but breathe: I hiked with them in 74F weather, and my feet did not get hot with them, they felt just right. All and all I highly recommend.

MHB
★★★★★

Truly lovely

I’ve been wearing merino clothing for years, but another brand with 5% synthetic, always thought this 100% merino would be too fragile, but oh my goodness what a difference on wearing it. My body clearly knows the difference, And it is machine washable.

Carmel C
★★★★★

These seem like good socks!

The fit and feel is very good and I find that I like the Merino wool better than cotton or rayon. I'm hoping that they last longer than the other fabrics too. They definitely keep my feet both cooler and warmer than the other fabrics.

Thomas Lane
★★★★★

Very Comfortable Socks

I got these socks for a trip to Iceland where we would be doing daily hikes. They were warm and comfortable. Good elastic. Cushioning has held up after several wears and washings. I'd love to see them offered in some different more interesting colors for men. Maybe stripes?

Edward S

Ethically sourced | Certified Woolmark

Woolmark Pure New Wool logo displayed on Merino Protect products, guaranteeing certified, high-quality wool sourced from ethical farms.
Woolmark Wool Rich Blend logo featured on Merino Protect garments, certifying a high wool content with trusted quality and comfort.
Woolmark Wool Blend logo displayed on Merino Protect apparel, indicating certified wool blend fabrics that meet trusted quality standards.
OEKO-TEX® Standard 100 label shown on Merino Protect products, verifying they are tested for harmful substances and safe for sensitive skin.