Why Choose Merino Wool?
Temperature Regulation
Merino wool provides a layer of insulation and features thermo-regulating properties that adapt to your body and external conditions, keeping you warm in the cold and cool in the heat.
Natural odor resistance
Merino wool’s naturally complex structure resists bacteria and controls odors by absorbing odor molecules into its fibers and only releasing them when washed, helping you stay fresh for longer.
Moisture Management
Merino wool effectively absorbs moisture from the skin's surface, locking it within its fibers and gradually releasing it through evaporation. It can absorb up to 30% of its weight in water while still feeling dry to the touch, ensuring you stay comfortable and dry.
Soft and Cozy
The finer the fiber, the softer the fabric. Merino wool fibers, with diameters less than 24 microns, these delicate fibers bend easily with the lightest touch. This creating a fabric that is soft, smooth, and comfortable against your skin—without any irritation or scratching.
Easy Care and Packs Lighter
Merino wool resists odors and has natural elasticity, reducing the occurrence of unpleasant smells, wrinkles, and deformation after each wear, so you won’t need to wash it often. When you do, just use cool water and lay it flat to dry. This minimizes the need for frequent cleaning and ironing, making it ideal for one-bag travel.
Natural and Eco-Friendly
All of our wool is sourced from Merino sheep on farms in Australia that prioritize animal welfare and humane treatment, and is Woolmark certified.
The wool is biodegradable, recyclable, and produced with minimal environmental impact, making it an exceptionally sustainable choice.
Good fit, great feel
Great products, I’ve ordered several over the years, shoes, socks, base layers, they always are prime
The shoulders are good, but too roomy around the torso. My favorite shirt!
super light, nice fit and surprisingly warm, although I should have expected as much it being pure wool.
I love the fit, color, and warmth. Not itchy at all. For an average female a small is plenty big