About Konatural Inc

The name Konatural comes from the idea of “Go Natural.”

We believe people feel and live better when they wear what nature provides.

For too long, clothing has become increasingly dependent on synthetic materials and plastics. At Konatural, we want to move in a different direction — creating products made from natural fibers that are more comfortable, more sustainable, and closer to nature.

Our mission is to make natural materials accessible to more people through thoughtful design and affordable pricing.

Today, Merino Protect is one of our brands, focused on premium merino wool apparel designed for everyday life and travel. Through Merino Protect, we aim to help more people experience the comfort, performance, and benefits of natural fibers without premium luxury pricing.

This is only the beginning.

In the future, Konatural plans to introduce more products made from other natural materials and continue building a portfolio of brands inspired by nature.

Our Vision
To make natural materials the everyday choice for people around the world.


Our Mission
To create affordable, high-quality products made from natural fibers, helping people reduce reliance on synthetic materials and reconnect with nature.

Our Values

Natural First
We prioritize natural materials whenever possible.

Accessible Quality
Natural products should not be limited to luxury pricing.

Long-Term Thinking
We design with durability, comfort, and sustainability in mind.

Continuous Exploration
We will continue discovering and developing products from nature.

Brands